Peperami, the salami snack from Unilever, has been having fun this summer running wild through a series of outdoor sampling activities targeting young adults. Over 10,000 mini samples were handed out at Isle of MTV during Malta Music Week and at the Farsons Great Beer Festival held recently at Ta’ Qali. A team of Peperami girls were giving away the mini version of Peperami Original whilst communicating the brand’s features. ‘The sponsorship of both activities were selected for their draw of fun-loving consumers’ a brand representative said. ‘It’s the perfect snack whilst partying and is also a great complement to beer’. At both activities Peperami Original, Hot and Firestick were also available to purchase from selected cash points.

Peperami is 100% pork salami. In the UK, the brand’s ambassador is ‘The Animal’, the hero of the ‘It’s a bit of an animal’ campaign launched some years ago and still used till today. To view recent brand adverts go to www.peperami.co.uk.

Locally Peperami is available from all leading supermarkets and catering outlets. The brand is imported, distributed and marketed locally by M&Z (Marketing) Ltd www.mz.com.mt