Flora pro.activ, the cholesterol-lowering plant sterol brand, is currently running a promotion in association with Saint James Hospital to mark World Heart Day 2009 which was celebrated on the 27th September. Flora pro.activ is giving away a limited number of free cholesterol tests, which will be carried out at Saint James Hospital.
Consumers can send in their details and any two Flora pro.activ barcodes to M&Z (Marketing) Limited, Flora pro.activ Promotion, P.O. Box 295 CMR 01, Valletta, Malta. Consumers will receive a free cholesterol test voucher for Saint James Hospital. Vouchers are valid until 31st December 2009. There are a limited number of free tests available and barcodes will be accepted until 15th November 2009.
“The aim of the campaign is to reward loyal Flora pro.activ customers” a Flora pro.activ brand representative said. “Flora pro.activ and Saint James Hospital are working together on this campaign because we care about keeping hearts healthy”.
For more than four decades Unilever’s Flora has been helping consumers maintain healthy hearts. Since 2003, Unilever has been in partnership with the World Heart Foundation (WHF) to help raise awareness of heart disease around the world. As part of the agreement, Unilever’s brands – Flora and Flora pro.activ – carry an adapted version of the WHF logo on packs and in advertising. This helps consumers identify products which are good for heart health and products which are cholesterol lowering. Flora pro.activ spreads are made for people who are concerned about their cholesterol. When following a healthy diet, Flora pro.activ can actively lower ‘bad’ cholesterol by around 10% in just three weeks, halving the risk of a 40 year old person dying from heart disease.
Earlier this year Unilever and the WHF launched a joint initiative to promote awareness of Heart Age – a new, personally motivating way of expressing an individual’s risk of developing heart disease and stroke.
Unilever has developed an accurate and simple online tool to enable people to find out their own Heart Age and for health professionals to better engage their patients in their own heart health. After piloting the Heart Age Tool in 18 countries, Unilever has developed it further, adding a tailored heart health plan to guide and motivate people to make lifelong changes to their diet and lifestyle that can help reduce their personal cardiovascular disease risk factors.
Over 2 million people have taken the Heart Age test to date. This has given Unilever the confidence to focus its heart health consumer awareness and education efforts on a specific goal - to motivate 100 million people worldwide to take the Heart Age test and to encourage diet and lifestyle changes to lower elevated Heart Ages in this group by three years, on average, by 2020. To check your heart age go to www.florahearts.co.uk.
Flora and Flora pro.activ products are imported and distributed locally by M&Z (Marketing) Limited, www.mz.com.mt
