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Our brands


Brand Overview

I CAN’T BELIEVE IT’S NOT BUTTER (ICBINB) was launched by Unilever UK in 1991 but had been around in the US since 1986. Easy to spread from the fridge with an amazingly buttery taste and with half the saturated fat of butter, the product is a convenient, delicious alternative to butter.

Local Use

I CAN’T BELIEVE IT’S NOT BUTTER is used as a spread as well as in cooking.

Local Range

Locally the range consists of the original variant in various sized tubs for the retail and also the catering trade.

For a detailed list of products available under this brand name please see our product catalogue.

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